The Blenheim is a boutique hotel in Randwick. For this client I was asked to re-brand their hotel to appeal to a younger audience without alienating the existing clientele. I met this brief by creating a typographic and modern design that incorporated the interior colour pallet of the hotel. I have created variations of the wordmark and logo to allow it to be adapted to all the different kinds of print collateral that the hotel required.

I have used a monospace typeface for the brands copy text as it helped bring some youthfulness and life that was previously missing. In addition to this a playful positioning of the brand elements has been adopted throughout the different areas of print collateral to further this new contemporary feel.