The Lurline is a boutique hotel in Randwick set in a Grand Victorian Heritage Building. I was approached by the owner to rebrand and create a new visual identity for their hotel that payed homage to the beauty of the heritage building as well as reflecting the elegance and luxury of its newly refurbished rooms. In meeting this brief I drew on the old worldly elements and colours featured throughout the hotel to form a strong timeless visual identity that complimented the Heritage aspects of the hotel as well as its new image. 

During this project I also had the pleasure of photographing the building & new rooms for their website as well as designing the hotels various signage, print/ digital collateral, promotional gear and assisting in the design of the website.