TraceSCI is a supply chain management business. The client approached me to help brand their newly established business. This involved designing a logo suite, brand colours, type system, print collateral and the establishment of brand guidelines. In ensuring a meaningful brand identity was established I ensured that each design element reflected key aspects of the business.

The logo is strong and memorable as each letter is connected through dots and lines that mimic the supply chain process. The overall look is modern and relevant to the essence of the business. The colour palette has also been thoughtfully chosen with colours that evoke emotions of trust, security and empowerment. 

Through the combination of sans serif and monospace typefaces a strong, bold and memorable type system has been established. Comprehensive brand guidelines have also been key in ensuring a cohesive and strong visual identity is established for this new business.