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Lurline Group

The Lurline Group is a family owned boutique hotel group in Sydney. The client approached me to help with the new brand identity of the business, including the design of various print collateral and promotional items.

As the umbrella company for The Lurline, N.09 Springfield, and The Blenheim, I aimed to maintain a neutral visual identity for the Lurline Group, considering that each hotel has its own unique aesthetic. Drawing on design elements from each hotel such as brand fonts or colours, I crafted a cohesive visual identity for the Lurline Group, ensuring that it harmonized with the diverse aesthetics of the hotels it encompasses.